The Sassy Edit: Must-Haves In Hong Kong This Month!

Discover the best of what’s new in Hong Kong this October with The Sassy Edit.

With a new event, brand and shop launching every other minute in Hong Kong, it can be hard to keep up with what’s happening around town. Enter The Sassy Edit, our roundup of everything new that’s worth knowing about. From the latest in fashion collab launches to makeup must-haves to withstand HK humidity to a new red lip on our radar, this month is full of the insider beauty, lifestyle and fashion insider information you need to know about first!

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Dior Unveils the J’ADIOR Solid Perfume Duo

Dior’s taking its cult-favourite J’adore fragrance to the next level with J’ADIOR — a limited-edition duo of solid perfumes that merge couture style with travel-ready practicality. The two scents, J’adore Eau de Parfum and L’Or de J’adore, are now housed in sleek, statement cases, and each formula is enriched with jasmine wax and gold particles, melting luxuriously onto the skin for a radiant, long-lasting scent (Sassy confirmed!). Created by Dior’s Perfume Creative Director, Francis Kurkdjian (yes, of Baccarat Rouge 540 acclaim!), these solid perfumes are perfect to be worn solo or layered.

Read More: Scent And The City — Perfumes That Match Hong Kong Neighbourhoods

JW Anderson x Uniqlo’s FW25 Brit-core Collection

Nothing has us on the edge of our seats more than a Uniqlo collaboration, and just in time for the changing seasons? Take our money now. Fresh off the back of his highly anticipated Dior debut, designer Jonathan Anderson serves up the ultimate Brit-Core winter vibe with Uniqlo, inspired by traditional fieldwear for modern wardrobes. Expect hunting-style padded coats, utility pockets, oversized ponchos that double as blankets, and cosy lambswool herringbone knits! Available from Friday, 17 October 2025, in-store and online!

Read More: First Look! Uniqlo x JW Anderson’s New Winter Collection Drops This October

Burberry Outdoor Blush: Beauty Inspired by Nature

Also taking notes from the Great British Outdoors is Burberry, with its latest blush — a long-wearing, buildable powder available in six shades. Ideal for capturing that natural, fresh-out-of-spin-class flush, the shades are ideal for recreating everything from the sunlit warmth of Sand Beige to the autumnal depth of Russet Leaves. Plus, infused with rosa damascena and Vitalit-E, its lightweight, weather-resistant formula keeps your complexion fresh for up to eight hours, resistant to rain, humidity and heat (in this Hong Kong weather? Say less!). Available for $450. Coming soon!

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Celine Kwan x Sanrio Collection

London-based, Hong Kong-born designer Celine Kwan’s latest collab has us ready to click ‘add to cart’. Known for her feminine, eye-catching and playfully bold aesthetic, Kwan’s new Sanrio collection further highlights the designer’s stunning style. Sassy early faves include The Little Twin Stars Set and the Hello Kitty-emblazoned sweater that’s equal parts nostalgic and chic.  The collection will be dropping soon on Celine Kwan’s e-shop — stay tuned!

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Gucci Beauty’s Effortless Natural Face Duo

Nothing says Clean Girl like a smoothing skin tint, and Gucci Beauty has delivered just that! The brand’s latest Effortless Natural Face Duo features the Gucci Glow Skin Tint — a two-in-one tinted moisturiser and skin perfector with light, buildable coverage. With ingredients like hyaluronic acid and plant-based bakuchiol for hydration, it leaves a luminous and dewy glow. Plus, set your look with the Matte Powder, a soft, buttermelt texture that blurs and enhances your complexion. Available now for $525 (skin tint) and $650 (matte powder).

Read More: Hong Kong Shopping Guide — Where Locals Shop For Affordable Beauty Products

IKEA × Gustaf Westman’s Vinterfint Collection

Interior decoration and art lovers, this one’s for you! Stockholm’s rising star Gustaf Westman has teamed up with IKEA for a global limited-edition 12-piece collection. You’ll most likely recognise his bold colours (often in bubblegum pink and baby blue hues) and playful bubble-like twists on traditional home decor. Westman’s sculptural candlesticks, portable LED lanterns and cups & saucers are a brilliant way to get a taste of the designer’s signature flair right here in Hong Kong! Sassy fave includes the standout ‘meatball plate,’ crafted to hold 11 meatballs in a row — a cheeky homage to IKEA’s Swedish roots!

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UGG’s Esmee Leather Boot Collection

Your winter UGGs just got a major upgrade! The Esmee Leather Boot Collection is the brand’s sleek new take on modern, stylish comfort. Crafted from rich leather with soft sheepskin details, the collection includes the Esmee Leather Boot and the Esmee Leather Lace-Up. Each pair features a plush 17mm lining made from upcycled wool and TENCEL, a lightweight Sugarcane EVA platform sole for all-day comfort and a cuffable shaft to reveal the soft shearling trim for styling options.

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Patrick Ta releases the Major Dimension Essential Artistry Edit Eyeshadow Palette

Beauty icon and cult-favourite go-to, Patrick Ta Beauty, has just launched its Major Dimension Essential Artistry Edit Eyeshadow Palette! The palette offers a streamlined selection of six matte neutrals that blend seamlessly to create soft, sculpted eyes suitable for both day and night. Available in three editions — Light, Medium and Deep — each palette is curated to complement a range of skin tones, ensuring a flattering and harmonious look. All shadows are talc-free, meaning effortless blendability, true-to-pan colour payoff and a luxurious application.

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 ‘Lady Danger’ is available to shop at M.A.C.

Remember when Doja Cat ate her lipstick at the MTV Video Music Awards? Besides shock horror, we were shockingly impressed by the lipstick’s true red hue, and it’s available to shop now! (It’s also since been revealed that the rapper was eating a chocolate replica of ‘Lady Danger’ made by pastry chef Amaury Guichon). Announcing her partnership with the brand in true Doja fashion, you can find out more about the singer’s featured looks in partnership with the lipstick powerhouse here. Plus, shop the non-edible version of the M·A·CXIMAL SILKY MATTE LIPSTICK’s Lady Danger online now! 

Read More: Team Sassy’s Favourite Lipsticks, Glosses & Tints For The Perfect Red Lip