Local Hong Kong Brands For Fashion, Shoes & More

Shopping local for fashion is a great way to support the community around you. Here’s our ultimate list of homegrown and local Hong Kong brands that we’re loving right now!

Choosing to buy local comes with a domino effect: once we open our eyes to all of the Hong Kong brands on offer, we save on those exorbitant shipping fees, prioritise sustainable fashion (or clean beauty!) and support brilliant local talent (the big names don’t really need our help!). These local Hong Kong brands will help you develop a truly personal style with a range of minimalist workwear, athleisure, investment accessories and cutting-edge fashion that make a statement. On your marks, get set, shop!

Read More: 15 Local Sustainable Fashion Brands We Love

Kelapa

What could be better than a colourful Hawaiian shirt that’s handmade in Bali and eco-friendly? Kelapa, a new Hong Kong-based company, uses high-end fabric Tencel in its shirts, making it both super comfortable and perfectly suited to the city’s weather. Kelapa’s shirts are 100% sustainable, and 5% of profits are donated to charities in Bali. Its global network of designers – comprising tattoo artists, illustrators, painters and textile designers — create unique eclectic apparel. Throw on one for your next junk trip, beach day or LKF night out!

Snag 15% off all products with code SASSY_KELAPA. Offer valid until Friday, 23 October 2026.

Kelapa, 9082 7808, Instagram: @kelapa_brand

PhiFiT

This is where modern athleisure meets performance textile expertise! PhiFiT apparel moves with you, from city commutes to coastal mornings and mountain hikes. Powered by Upsilon and Mu fabrics, every piece delivers four-way stretch, quick-dry breathability, odour resistance and a silky, sculpting feel. Its kit featuring a sophisticated, inky palette and minimalist look is sure to become a favourite. Start with the essentials – Flex Shorts (cloud soft and breathable) and an Alta Bra (all-day support) – that promise performance without compromise, as you continue to round out your fit.

PhiFiT, Instagram: @phifitstyle

CoSHOW By Anaphe

Step into CoSHOW by Anaphe, a multi-brand concept store in Central curating exclusive, sustainable fashion from Hong Kong and beyond. From November 2025, discover exciting new arrivals from Los Dos in the UK, with its chic matching linen sets, and Singapore’s Lost & Fray, offering effortless bamboo dresses. From Paris, Oolive Jewellery’s personal birthstone pieces make the perfect gift. Plus, peep new collections from Anaphe, including Sporty In Silk for elevated yet relaxed days and an exclusive Event Edit Capsule — perfect for the holiday season!

Use code COSHOW10 to enjoy 10% off Anaphe, Faithful the Label, Henne Organics, Soleil Soleil, Atlas Kind, Artisanat Handmade, Tove & Libre, Mili Milu, Karma Links, Zare and Gatherall.

CoSHOW by Anaphe, G/F 60 Lyndhurst Terrace, Central, 7073 9225, Instagram: @co_showhk

Goosebump

Championing craft over mass, Goosebump is a Hong Kong-based concept store that curates handmade bags, woven baskets and artist-designed accessories in small, thoughtful runs. It works directly with independent makers – entirely avoiding factory production – so every piece encapsulates real texture, story and rarity. Goosebump’s quiet luxury objects age beautifully and express a personal style you won’t see on everyone else. You can discover its small-batch accessories, bags and baskets online or through its Central shop.

New Sassy Perk Sticker Enjoy 10% off and free local shipping with the code SASSY10, available online or in-store. Offer valid until Tuesday, 31 March 2026.

Goosebump, LG/F, 81A Hollywood Road, Central, Hong Kong, 6197 8446, Instagram: @goosebump.moukundung

local hong kong brand victoria, streetware, skateboarding fashion

VICTORIA

Founded in 2015, streetwear brand VICTORIA draws inspiration from Hong Kong’s juxtaposition of old/new and East/West by incorporating traditional local elements and reinterpreting them in a contemporary way. Deeply rooted in skateboarding, music and art, VICTORIA carries a range of graphic tees, sweats, hats and more.

VICTORIA, stocked at various locations across Hong Kong

Rika Shioya

Rika Shioya Boutique is where traditional craftsmanship blends seamlessly with contemporary elegance. It breathes new life into vintage Japanese kimonos, transforming them into unique garments and handbags that showcase striking prints, intricate embroidery and timeless artistry. Devised by a Japanese designer and handmade in Hong Kong, these creations honour Japanese heritage while promoting sustainable fashion, offering a fresh perspective on fashion that celebrates history without sacrificing creativity. Every item is one-of-a-kind, reflecting a rich cultural history and the art of transformation.

New Sassy Perk Sticker Snag 10% off at Rika Shioya Boutique’s online store with the code SASSY10. Offer valid until Thursday, 31 December, 2026.

Rika Shioya, 5188 4346, Instagram: @rikashioya.boutique

Kapok

Once a single lifestyle store, Kapok has grown into network of multi-brand stores all over Hong Kong — chances are you’ve stumbled into a shop in in Tai Koo, Wan Chai Causeway Bay! Step into a store to get Japanese-inspired clothes, accessories, gadgets and homeware, or order online and get free same day delivery!

Kapok, various locations across Hong Kong

PONDER.ER

PONDER.ER, the brainchild of Alex Po and Derek Cheng, is shaking up the fashion world with daring, gender-fluid designs. From collaborating with the Hong Kong Ballet and being semi-finalist for the 2024 LVMH Prize to gracing the covers of international fashion magazines, this trailblazing label has made its mark.

Ground Zero

A local brand with international appeal. Ground Zero’s on-trend streetwear oozes 90s vibes, and the baggy sweatshirts will make anyone look effortlessly cool. With its various cropped tees and slogan apparel, you can think of this local brand as the OMIGHTY of the 852, if you will!

SAU LEE

Party dresses, chic separates and evening gowns abound at SAU LEE. Expect fashion-forward yet timeless pieces that are designed to be worn season after season. Founder Cheryl is inspired by the East meets West philosophy and brings the two aesthetics together, with a hefty dose of flirty femininity.

Yat Pit

Jason Mui and On-ying Lai, the duo behind Yat Pit, turn tradition on its head by reworking Chinese materials and silhouettes into bold, modern designs. From jade-embroidered skirts to sheer mesh qipaos, their 2015-founded label finds inspiration everywhere — from East and West, old and new.

Cynthia & Xiao

Helmed by two designers, one from Hong Kong and the other from Beijing, Cynthia & Xiao bring together luxe knitwear and quality tees with bold, eye-catching designs and patterns. Endlessly unique, fun and bright — these are winter staples.

Tove & Libra

Effortless daily chic is yours for the taking, thanks to homegrown brand Tove & Libra. Inspired by the minimalist Scandi aesthetic, the brand brings together style and sustainability for versatile clothing and many pieces have been designed for multi-way dressing, allowing us to do more with less! Visit its boutique shop at PMQ or shop online to enjoy free shipping.

Tove & Libra, S205, Block A, PMQ, 35 Aberdeen Street, Central, Hong Kong

Kinyan Lam

Kinyan Lam is a Hong Kong-based slow fashion designer who preserves traditional dyeing techniques by using natural pigments from fruits, flowers, roots and even insects. From avocado pinks to cochineal reds and sappanwood magentas, Lam’s handmade garments in breathable fabrics like linen and organic cotton showcase unexpected natural hues with a unique twist.

Celine Kwan

A Hong Kong native now based in London, Celine Kwan has taken the fashion world by storm. Driven by core values of ethical manufacturing, exploration of technology and sustainability, Kwan aims to bring her Hong Kong-inspired clothing to a fashion-forward, global audience.

Goods Of Desire

One of the most iconic local brands, Goods Of Desire (G.O.D.) is the ultimate Hong Kong version of a tchotchke shop. With humour and creativity, it sells premium products with a distinct look and feel inspired by the city’s unique history and culture.

Rickyy Wong

Rickyy Wong redefines urban fashion by fusing cultural heritage with contemporary design, crafting versatile pieces inspired by city life and global traditions. His most recent collection, ‘TO WHOM IT MAY CONCERN’, features pieces like structured leather bombers and corsets with sustainable luxury fabrics, championing ethical craftsmanship.

Harrison Wong

Hong Kong-born and bred, Harrison Wong designs modern, wearable looks for men. His collections are known for having simple yet structured silhouettes, blurring the line between hipster streetwear and uptown tailoring.

Harrison Wong, various locations across Hong Kong

Read More: Hong Kong Tailors For Custom Suits & More

PabePabe

Founded in 2018, Pabepabe is an art accessories brand that transforms everyday objects into bold designs with a strong visual aesthetic. With leather as its core medium, the brand goes beyond function to showcase its ‘ridiculous aesthetic’ and spark creative dialogue with the world.

PabePabe, 62B, G/F, Staunton Street, Central, Hong Kong

Parallel 51

Local Hong Kong brand Parallel 51 brings us versatile, stylish and affordable pieces that work well both in and out of the office. Every item of the mix-and-match capsule collection is designed to complement each other for effortless styling, making it that bit easier to navigate early mornings.

Karmuel Young

Founded in 2014, Karmuel Young reimagines quotidian clothing with designs that playfully twist the ordinary into something extraordinary. A finalist for the SustAsia sustainable fashion prize, his pieces are often multipurpose or have unique functions — like Transform Jumpsuit, which can be re-zipped into a trench coat, short jacket or pair of pants.

YanYan Knits

Local premium knitwear brand is founded by Hong Kong designer Suzzie Chung and former Rag & Bone Director of Knitwear Phyllis Chan, who share their playful sense of style through thoughtful designs. The knitted garments are inspired by their lives in Hong Kong and New York, combining modern and traditional elements in a whimsical fashion.

YanYan, stocked at JOYCE, various locations across Hong Kong

Tabla

Inspired by the beauty and magic of India, expect richly coloured kaftans, intricate embroidered tunics, shawls and more at luxury lifestyle brand Tabla. Founded by Hongkonger Tania Mohan, we love how the brand brings together contemporary silhouettes with time-honoured textile traditions.

Linva Tailor

If you’re after a beautiful cheongsam or a one-of-a-kind souvenir from Hong Kong, make Linva Tailor your first port of call. Helmed by tailors Mr and Mrs Leung, this pick has stood the test of time (over 40 years!) thanks to its loyal clientele. Custom offerings take about two months to complete, but you can pick from the ready-to-wear designs if you’d rather not wait.

Linva Tailor, G/F, 38 Cochrane Street, Central, Hong Kong

Lane Crawford

Lane Crawford has become nothing less than a household name, but did you know it started off as a makeshift bamboo store on the waterfront (now known as Des Veoux Road) almost 180 years ago? Now though, this is where we turn when we’re looking for anything from womenswear and makeup to quality home decor and bedding.

Lane Crawford, various locations across Hong Kong

Read More: The Best Shoes Stores In Hong Kong

Emma Wallace

Emma Wallace’s womenswear brand is homegrown, paying homage to Hong Kong and the wider Asian region’s patterns and prints (perfect for mixing and matching!). For a little indulgence, look to the Emma Silk collection, with pajamas, dressing gowns and nighties in printed silks.

Emma Wallace, G/F, Po Hing Mansion, 2 Po Hing Fong, Tai Ping Shan, Sheung Wan, Hong Kong

Éclater Jewellery

Hong Kong independent brand Eclater Jewellery features minimalist and chunky classic jewellery designs at affordable price points. We’re big fans of the unique ear cuffs, as well as the delicate rings featuring pearls and cubic zirconia.

Róu So

“Róu” in Chinese means softly, characterising this Hong Kong brand’s mindset of making its effortless everyday fashion hits with care and love. The team here take a view towards mindful production, minimising its carbon footprint by using only natural, recycled or plant-based fabrics which have been salvaged from over-produced inventory and trim waste from vendors, manufacturers and fabric mills.

Rabeanco

Rabeanco started in Hong Kong and has now expanded to a worldwide empire! This local brand is a favourite among Hongkongers because it provides gorgeous leather goods at decent price points. From shoulder bags to clutches and backpacks, the bags here all are stylish and lightweight.

PYE

Helmed by Dee Poon (the daughter of Harvey Nichols owner Dickson Poon and Esquel Group chairman Marjorie Yang), dress shirt specialist PYE brings us timeless formal attire with a sustainable seed-to-shirt philosophy at its core.

PYE (Admiralty), Shop 111, 1/F, Pacific Place, Admiralty, Hong Kong

Qipology

Whether you’re looking for a chic qipao for your wedding day or a trendy two-piece for an evening cocktail party, Qipology is here to offer a modern take on tradition. There are a range of prints, cuttings and styles to choose from, but if you’re looking for something one-of-a-kind, opt for one of the custom-made pieces.

Qipology, H310, Block B, PMQ, 35 Aberdeen Street, Central, Hong Kong

b/major

From ankle boots to mules, flats and more, local Hong Kong brand b/major delights with quality leather footwear offerings. Each design is made in small batches out of independent workshops across the city. Head here for simply chic classics that will stand the test of time.

b/major, various locations across Hong Kong

Read More: Where To Buy Shoes In Hong Kong

The R Collective

Brought to us from local environmental charity Redress, The R Collective is a sustainable fashion label that creates new womenswear pieces with rescued textile. With a mission to rescue, reuse and reimagine, the brand is known to offer high-quality fashion collaborations with award-winning designers from all over the world.

The R Collective, stocked at Lane Crawford, various locations across Hong Kong

Black Coral xo

Founded and based in Hong Kong, but inspired by the world, Black Coral is an online boutique offering effortlessly feminine, sexy and fun women’s clothing and accessories – all at great prices! Perfect for filling up your off-duty wardrobe, we love the collection of bold print dresses, playsuits, separates and swimwear.

Read More: Where To Buy Swimwear In Hong Kong

Rising Lotus

After spending time in California, designer Vivien So came back to Hong Kong and saw the need for quality athleisure. Cue Rising Lotus – a local athleisure brand which prioritises quality, long-lasting garments over fast fashion trends. Rising Lotus is known for its comfortable, casual designs with breathable, moisture-wicking materials.

LANE EIGHT

Co-founded by brothers Josh and James Shorrock, Hong Kong trainer brand LANE EIGHT combines functionality with style to create footwear that can take you from the gym to work, to a night out on the town. Available in a range of fun colours, we love that the shoes are made with recycled and natural materials to boost performance and reduce its carbon footprint.

ANORAK

This online brand aims to disrupt the over-priced leather market by providing high-quality products at fantastic price points. Make sure to add a personal touch courtesy of ANORAK’s thoughtful, no-fuss embossing service.

Read More: Travel Accessories We’re Obsessed With

Freis Spirit

A revival of the iconic 80’s brand Diane Freis, here you’ll find vintage cocktail dresses sourced directly from Diane’s personal archives, all in new vintage condition. Perfect for when you want to play dress up.

The Korner

Homegrown brand The Korner’s footwear collection is soft and feminine, with a nice mix of classic and stylish flats, loafers, heels, sandals and more in neutral, flattering colours – perfect for everyday wear.

The Korner, various locations across Hong Kong

Fashion Corner Plus

Fashion Corner Plus, is out to prove that you can be stylish no matter what shape or size you are. Tailored specifically to plus size body shapes, sizes here range from M to 8XL. Quality is assured, with every item designed and stitched by founder Makayla and her team in the brand’s Hong Kong factory.

Fashion Corner Plus, Room 216, 2/F, Yick Tai Building, 650-652 Castle Peak Road, Cheung Sha Wan, Hong Kong

FREY.

Leave it to the experienced hands of FREY. to fill your wardrobe with impeccably tailored sustainable pieces made with natural materials sourced from dead stock (think smart suits, chic day dresses and comfortable knitwear).

FREY., G04, 9 Queens Road, Central, Hong Kong

Aleshia

Hong Kong-based online fashion site Aleshia was started in 2017 by two friends who wanted to bring quality yet affordable fashion to girls all over the world. The brand offers everything from pretty dresses and tops, to jumpsuits, skirts and more – all with a distinctly feminine twist.

KIBO

Meaning “hope” in Japanese, KIBO is on a mission to repurpose discarded materials in the name of fashion, giving waste a new hope. Best known for its recycled leather and canvas trainers, this local Hong Kong brand also carries biodegradable shades.

KIBO, stocked at various locations across Hong Kong

Antonia Y. Jewelry

Hong Kong-born Antonia Yue is the founder and designer of her eponymous jewellery line, Antonia Y.. Made in Hong Kong and inspired by nature, the brand’s handmade pieces are all carefully crafted using natural stones, ensuring each piece is unique.

Heritage Refashioned

Created by Hong Kong designer Vincci Ching, Heritage Refashioned is all about giving traditional craftsmanship new life. Stocking a collection of handbags, accessories and kimonos made from upcycled vintage textiles from China, Japan and South East Asia, the brand pairs cultural history with colourful sustainable fashion.

Heritage Refashioned, stocked at various locations across Hong Kong

Annibody

In the market for some quality wardrobe staples? Annibody is the local Hong Kong brand to know. Head here for a selection of functional bodysuits, timeless dresses and simple co-ords, all of which are perfect for everyday styling. Each design is made to fit and hug your body comfortably, no matter your shape or size.

Paper Shades

Founded by brother and sister duo, Madi and James Chu, Paper Shades is a Hong Kong brand bringing us eco-friendly, customisable sunglasses made from recycled paper. The sustainable product is built to be functional and durable, along with the added bonus of a minimal carbon footprint and UV400 protection lenses!

Read More: 10 Sunglasses To Shop In Hong Kong

FIERCE Studio

Make a statement at your next night out with one of FIERCE Studio’s signature chain necklaces. Designed by Nicole Law and her mum, the chunky FIERCE chains come in an array of bold colourways such as ‘Tropical Storm’, ‘Caribbean Sunrise’ and ‘Hot Red Romance/Passion’.

FIERCE Studio, www.fiercestudio.co

Zanteia

Voted the Best Brand Making Sustainability Waves in the 2023 Sassy Reader Awards, Zanteia is a fantastic site that brings together fashion-forward brands committed to sustainable and ethical practices. Find fabulous pieces from brands you can feel good wearing, including international labels and homegrown favourites like KRSV, Tove & Libra and more.

leatherlab

Based in Hong Kong, leatherlab started out as a family-owned shoe factory over 20 years ago — and the brand continues to focus on quality handmade leather shoes. Designs here are timeless but manage to incorporate on-trend elements via prints and textural accents.

leatherlab, various locations across Hong Kong

KRSV

If you’re working on building a capsule wardrobe, KRSV is an excellent place to start. Its stylish and sustainable tailored pieces will make dressing up in the morning a breeze, and take you seamlessly from the office to happy hour.

KRSV, Shop 532, Block D, Discovery Bay Plaza, Discovery Bay, Hong Kong

EDIT

Rediscover the joy of dressing up with contemporary womenswear label EDIT. Founded by lifelong friends Genevieve Chew and Jacqueline Chak, the brand offers wearable drama for a sense of occasion and fun. The pieces are minimal but romantic and, above all, designed to make you feel equal parts modern, feminine and confident.

Femance

Hong Kong-based fashion label Femance was founded by Angel Tam and Celia Ng and offers gorgeous geometric leather handbags that will stand the test of time, much like their 10-year friendship.

Ways Out Hong Kong

Way Out Hong Kong turns trash into treasure, upcycling household waste into beautiful jewellery pieces. The local initiative employs underprivileged women, empowering them to take control of their lives with craft skills and financial rewards. Plus, a part of the proceeds from sales goes to local charities like Mother’s Choice and Feeding Hong Kong.

Read More: Where To Volunteer In Hong Kong

She Creates Stories

Breezy linen dresses, streamlined separates and boho prints, local brand She Creates Stories is a haven for coastal-inspired Australian fashion. As for the cherry on top, this pick is dedicated to inclusivity, so you’ll find sizing here that spans the curve, petite and tall spectrum.

HAKA Active

Local eco-friendly activewear brand HAKA Active is a local fashion label that easily checks all of our boxes. Inspired by the beauty and nature of New Zealand, HAKA has everything from breathable (and cute!) leggings and sports bras, to yoga mats, towels and more.

Main image courtesy of Qipology, image 1 courtesy of Cynthia & Xiao, image 2 courtesy of Ground Zero via Instagram, image 3 courtesy of Rachel Loh via Tove & Libra, image 4 courtesy of Sau Lee, image 5 courtesy of Sempimimi, image 6 courtesy of Kapok via Facebook, image 7 courtesy of Róu So via Instagram, image 8 courtesy of Rabeanco via Instagram, image 9 courtesy of Parallel 51 via Instagram, image 10 courtesy of Tabla, image 11 courtesy of Qipology, image 12 courtesy of b/major via Instagram, image 13 courtesy of Black Coral xo via Instagram, image 14 courtesy of LANE EIGHT, image 15 courtesy of Freis Spirit via Instagram, image 16 courtesy of Fashion Corner Plus via Instagram, image 17 courtesy of Frey., image 18 courtesy of Aleshia, image 19 courtesy of Antonia Y. Jewelry, image 20 courtesy of Annibody via Instagram, image 21 courtesy of Paper Shades, image 22 courtesy of FIERCE Studio, image 23 courtesy of leatherlab, image 24 courtesy of eclater jewellery, image 25 courtesy of EDIT via Instagram, image 26 courtesy of Ways Out Hong Kong via Facebook, image 27 courtesy of Haka Active.

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Local Hong Kong Brands We Are Loving Right Now