Summer Beauty Trends 2025: What’s Hot In Hong Kong Right Now

Summer in Hong Kong is heating up — and so are the beauty trends lighting up our feeds and filling our makeup bags!

From glossy lips and guava-scented body butters to blush sticks and missing brow tails, this season’s summer beauty trends are all about looking effortlessly radiant (even in 90% humidity!). Whether you’re looking to hop on a beauty aesthetic (clean girl makeup? yes please!)  or stock up on the latest Hong Kong must-haves, we’ve rounded up the most exciting trends to try right now — no melting makeup or dull skin in sight! Glow up with Sassy’s best summer beauty picks!

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Blush Sticks — Sun-kissed blushing this summer

Sitting in the cross-section of a Venn Diagram of liquid blushes and powder blushes lies the blush stick; pigmented in payoff, glowy in finish, and soft and mousse-like in texture. Brands like Charlotte Tilbury and Dior have created the most delightfully packaged blush sticks, which are portable for everyday use. Simply draw on, blend and voilà — the perfect sun-kissed blush look! 

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Lipliner And Lipstains — For summer beauty, effortless definition

The 90s revival means the return of the lipliner, but this summer, we’re seeing exciting developments in lip stain and lip liner hybrids designed to maximise the longevity of your lip, with brands like Fenty leading the charge. These tried-and-true lip liners not only define your lips but also offer impressive durability that seriously lasts (and we mean, lasts!).

Read More: Team Sassy’s Favourite Lipsticks, Glosses & Tints For The Perfect Red Lip

Glossy Lips and Lip Balms — Juicy pouts all summer

Korean beauty brand Fwee recently announced its impending opening in Hong Kong, and we couldn’t be more excited! Their arrival perfectly coincides with the increase of tinted lip balms and glossy lips we’re seeing this summer (especially those MLBB colours and brighter pinks!)— colours that are essential for your beach day uniform or clean girl makeup look!

Read More: How To Build A K-Beauty Skincare Routine For Hong Kong Weather

Sunscreen — The obvious summer beauty must-have

With the summer ablazing, there’s a noticeable surge in sunscreen options — both tinted and non-tinted! Beyond protecting your skin from harmful UVA and UVB rays, today’s sunscreen formulations are far more comfortable and lightweight than ever before (we’re obsessed with The Ordinary’s Serum Sunscreen!), with some even offering a blurring effect for a flawless finish. So, with the range of options available, there’s no excuse not to wear it! 

Read More: Beat-The-Heat Beauty Tips & Products To Keep Cool In Hong Kong Humidity

Lash Clusters — Fluttery lashes without melting mascara

Summer 2025 is seeing a rise in lash clusters — think sweet, anime-inspired lashes that gently frame your eyes. If you’re not ready to commit to eyelash extensions, cluster falsies are a great way to achieve the look! 

Read More: Where To Get Lash Lifts & Eyelash Extensions In Hong Kong

Summer Nails — The bigger the design, the better!

Nail trends are growing, and the designs are too — literally! In addition to classic summer favourite themes you’d expect like cheetah print and jelly nails, 3D nails are on the rise this summer.  From romantic pearl themes to Y2K fun gummy bears, think large, statement gems and added length in your extensions. The wackier and physically bigger the design, the better — the nail techs are doing it all!

Sassy Tip: Press-ons are also on the rise! If you find nail extensions too cumbersome, consider press-ons for a less-committal option without the long salon trip. 

Read More: Our Fave Nail Salons In Hong Kong — Nail Art, Gel Nails, Manicures And Pedicures

Eyeliner or Eyebrow Pencil as Lipstick — Contouring to the max

Yes, you read that correctly! What started from a trending sound has developed into a full-fledged beauty hack, with eyebrow pencils and even eyeliners now being used to create precise lines for your lips. The idea is that it can create a contouring effect to give the illusion of poutier, fuller lips. If you’re hesitant about committing to bold black outlines, brands like Rom&nd offer lip pencils specifically designed for contouring.

Read More: Beauty Is Pain — Team Sassy’s Beauty Treatment Horror Stories

Pencil Liners — For more natural, smokier vibes

When clean girl makeup rears its head in the summer months, a shift toward softer eyeliner looks is what we’re seeing, often in brown shades for a more natural vibe.

Sassy Tip: Canmake’s eyeliner is a smudge-free, budget-friendly pencil liner available from SaSa and Donki!  

Read More: A Beginner’s Guide To DON DON DONKI

Guava — Vitamin C goodness for the summer

Island gyals, listen up! Guava is where it’s at! Not only is this deliciously pretty fruit a stunning source of colour palette inspiration, but it’s also becoming the muse for several creams and body butters hitting the market in 2025. Fenty Beauty’s body butter and Glow Recipe’s serum are just two prime examples of micro-dosing Vitamin C guava goodness into your skin. 

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Where have all the eyebrow tails gone? 

Maybe hotter weather means shorter hemlines and shorter brows, but we’ve noticed a distinct absence of eyebrow tails. Whether it’s straight short brows à la Ariana Grande or thin straight brows like Katseye’s Manon, it’s a look we’re defo trying out for summer — are you? 

Read More: Eyebrow Services In Hong Kong — Brow Lamination, Microblading, Waxing, Threading & Tinting

Setting Spray — For makeup that lasts in Hong Kong humidity

Setting powder in summer? Groundbreaking. But what you might not notice is the surge in setting sprays on the beauty aisles. While they’ve always been around, brands like Patrick Starrr’s One Size and Korean brand So Natural are introducing innovative and quick solutions to keep your makeup intact this summer.  

Read More: Hong Kong Shopping Guide — Where Locals Shop For Affordable Beauty Products

PDRN — K-Beauty’s hottest anti-ageing ingredient

K-beauty-holics already know this ingredient, but Sassy is here to put PDRN on your radar. With a consistent outpouring of new products hitting the K-beauty scene, from brands like numbuzin or ANUA, we’re seeing this ingredient everywhere! It promotes skin regeneration and repair, while offering benefits like enhanced hydration for dry skin and a reduction in the appearance of wrinkles. But don’t just take our word for it (although you really should!), try it for yourself. 

Read More: Top Collagen Boosting Treatments, Products & More In Hong Kong