Labubu & Beyond: Hong Kong’s Cutest Collectibles Guide

Your ultimate guide to collectibles, charms and cutesy merch in Hong Kong, from Labubu and Chiikawa to Pop Mart alternatives…

Hong Kong is a paradise for collectors, offering everything from cult-favourite Labubu dolls to emerging trends like Chiikawa and other limited-edition charms. Whether you’re hunting for Pop Mart exclusives, nostalgic Sanrio collabs or up-and-coming ugly-cute plushies, this guide covers the best spots to shop in the city — plus alternatives to Labubu that are taking over social media.

Read More: The Sassy Edit — This Month’s Must-Haves In Hong Kong

Labubu Mania — Where To Buy In Hong Kong

Pop Mart’s elf-eared icon sells out faster than an Hermès Birkin, but here’s where to hunt:

• Pop Mart Stores: The official source for blind boxes, keychains and rare collabs, there are official physical stores in Langham Place in Mong Kok and Times Square in Causeway Bay. Other locations include K11 Musea in Tsim Sha Tsui), Festival Walk in Kowloon Tong and New Town Plaza in Sha Tin
• Sino Centre in Mong Kok: A treasure trove of resellers  —  but beware bootlegs (real Labubus have nine teeth and UV stamps)
• Online: StockX or eBay for marked-up grails, or Carousel for second-hand but authentic sellers

Sassy Tip: Download the Pop Mart app for notifications on when your fave collection is restocking

Keep reading for some Sassy approved Labubu alternatives!

Read More: Summer Beauty Trends & What’s Hot In Hong Kong 

Chiikawa & Sanrio For the Kawaii Purist

Aesthetic: Sanrio’s minimalist critters — think soft pastels, tiny eyes and zero chaos

Sassy Fave: The Chiikawa x Sanrio Characters Bag Charm Blind Box for the ultimate crossover

Why We Love Chiikawa & Sanrio:

• Upcoming Sanrio Lollipop Charms (dropping December 2025!) feature Hello Kitty and Cinnamoroll in candy-shaped acrylic
• Rilakkuma’s chill vibes > Labubu’s mischief. Find plushies at Log-On or Sanrio stores in Harbour City

Where to Buy Chiikawa & Sanrio:

• Mong Kok’s Sino Centre ground-floor anime shops
• Don Don Donki for limited-edition San-X collabs

Read More: Things To Do In Hong Kong This Month

Fugglers For The Unapologetically Unhinged

Aesthetic: British chaos gremlins with human teeth, vacant stares and a vibe that screams “I’ll haunt your dreams”

Sassy Fave: SpongeBob x Fuggler collab — imagine SpongeBob with snaggleteeth and a deranged grin

Why We Love Fugglers:

• An antidote to Hong Kong’s polished kawaii culture
• Still super unique and under-purchased

Where To Buy Fugglers:

• Ubuy HK for imports like the 9” Rabid Rabbit (teeth included!)
• Toys”R”Us (occasional drops) or eBay for rare editions (if you’re willing to brave shipping drama)

Read More: The Best Thrift Stores To Shop Vintage, Second-Hand Clothing

Crybaby By Pop Mart For The Moody Babes

Aesthetic: Teary eyed, soft-goth dolls with melancholic charm — like if Labubu had a Cancer moon.

Sassy Fave: The Crybaby x Powerpuff Girls collab (Bubbles was practically made for this)

Why We Love Crybaby:

• Blind boxes with emotional themes (like the “Crying Again” series)
• Lisa from BLACKPINK stanned Labubu, but Crybaby’s the underrated celeb pick

Where To Buy Crybaby:

• Official Pop Mart stores and online sellers

Read More: Scent And The City — Perfumes That Match Hong Kong Neighbourhoods

Skullpanda By Pop Mart For The Fashion Girlies

Aesthetic: Streetwear-meets-art doll — hoodies, chunky boots and mysterious lore (she’s a “cosmic wanderer”)

Sassy Fave: The Winter Symphony series — imagine a Labubu in a velvet cloak and drippy eyeliner

Why We Love Skullpanda:

• Limited drops sell out faster than Labubu (flex alert)
• Edgier than Sonny Angels — perfect for bag charms or home decor

Where To Buy Skullpanda:

• Official Pop Mart stores and online sellers

Read More: Where Locals Shop For Affordable Beauty Products

Sonny Angel For The OG Collectors

Aesthetic: Naked cherubs with fruit hats, wholesome but slightly unhinged (why is there a corn head?)

Sassy Fave: The Hippers series that clip onto phones

Why We Love Sonny Angel:

• Blind box thrill without Labubu’s resale drama
• Viral on socials

Where To Buy Sonny Angel:

• Sino Centre’s toy stalls or Japanese speciality stores

Read More: The Ultimate Guide To Korean Clothing Stores In Hong Kong

Smiski For The Glow-In-The-Dark Gremlins

Aesthetic: Tiny, translucent creatures doing yoga or hiding in bookshelves for that adorably useless vibe

Sassy Fave: The “Moving” series (Smiski with mini furniture = serotonin boost)

Why We Love Smiski:

• Glow in the dark cuteness
• More affordable than Labubu — great for budget collectors

Where To Buy Smiski:

• Sino Centre and City Super

Read More: Top Fashion Websites With Free Shipping To Hong Kong

Peach Riot By Pop Mart For the Riot Grrrl Enthusiast

Aesthetic: 90s punk meets kawaii — think fishnet sleeves, band tees and space buns

Sassy Fave: The Peach Riot Punk Fairy series for a magical twist

Why We Love Peach Riot:

• Edgy-but-cute style is perfect for accessorising
• One of the few “human” toys and charms

Where To Buy Peach Riot:

• Official Pop Mart stores and online sellers

Read More: 50+ Local Hong Kong Brands You Need To Know