The Ultimate Guide To Korean Clothing Stores In Hong Kong

Korean clothing continues to lead the global fashion scene. Luckily for Hong Kong fashion lovers, the city is now home to a growing number of Korean clothing stores and pop-ups, making it easier than ever to shop the latest Seoul street style without leaving the 852.

From streetwear essentials to minimalist wardrobe staples, Korean fashion has become a global style obsession — and now, cult beloved labels like Matin Kim and Mardi Mercredi have opened flagship stores in Hong Kong. Whether you’re exploring standalone boutiques, multi-brand stores or seasonal pop-ups, your next statement piece or everyday essential is within easy reach! Here are the trendiest and hottest Korean clothing stores in Hong Kong that need to be on your radar — read on to up your fashion game!

Psssttt… if you want a full Seoul-style makeover, don’t miss our guide to beauty stores in Hong Kong!

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Flagship Korean Fashion Stores in Hong Kong

Mardi Mercredi  — Casual pieces with a signature daisy logo

French for ‘Tuesday Wednesday,’ the name captures the founder’s love for quirky, unexpected combinations — just like the brand’s playful, offbeat aesthetic. Known for its tees, bold graphics and signature daisy motif, a piece from Mardi Mercredi will be one you’re reaching for again and again!

Mardi Mercredi, 11 Pak Sha Rd, Causeway Bay, Hong Kong, mardimercredi.com
Mardi Mercredi, 227, 2F, 18 Salisbury Rd, K11 Musea, Tsim Sha Tsui

(Also available via stockists such as Lane Crawford)

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Gentle Monster — Korean eyewear giant known for avant-garde designs

When it comes to eyewear, this cult Korean brand is as much about the experience as the glasses. Known for its futuristic store design and stunning concepts, Gentle Monster is a truly unique shopping experience. You’ll often spot Blackpink’s Jennie fronting the brand’s campaigns — a sure sign that you need to pick up a pair of the brand’s statement glasses!

Sassy Tip: Gentle Monster’s sister fragrance brand, TAMBURINS, can be found in many Korean beauty stores and Sasa!

Gentle Monster, G/F, 25 Lan Fong Road, Lee Garden Rd, Causeway Bay, Hong Kong
Gentle Monster, Shop 2338 – 9, Level, Harbour City, 2 Gateway Blvd, Tsim Sha Tsui, Hong Kong, www.gentlemonster.com

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EMIS — Retro-inspired Korean accessories label

EMIS — short for Every Moment Is Special — is the Korean accessories label that’s gone viral for its blend of minimalist and retro aesthetics. The brand is best known for its logo baseball caps and handbags that are beloved by both Seoul-ites and Korean celebrities, such as Blackpink’s Jisoo and BTS’ Jin and Taehyung!

EMIS, 84–94 Percival Street, Causeway Bay, Hong Kong, emis.kr

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Matin Kim — Popular women’s fashion label

Chances are, if you’ve been to Seoul, you’ve definitely spotted the name Matin Kim imprinted on tees and bags around the city. Founded by designer Dain Kim, the brand specialises in ready-to-wear fashion that balances urban street style with minimalist comfort — think metallic accents and everyday wearable staples with unique twists like asymmetrical hems and unexpected textures. As a brand known for letting its design identity evolve with input from its own fans (who influence colour, style and product restocks via social media), Matin Kim paves the way forward for Korean fashion trends!

Sassy Tip: Since the brand’s acquisition in 2021, the designer’s second label DEINET can also be found at Hong Kong’s HBX!

Matin Kim, G/F, 10 Kai Chiu Road, Causeway Bay, Hong Kong
Matin Kim, OT307A & 308, Ocean Terminal, Harbour City, Tsim Sha Tsui, Hong Kong
Matin Kim, Nos. 09 & 10 on Level 6, Langham Place, Mong Kok, Hong Kong, matinkim.com

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Rockfish Weatherwear — British lifestyle wear popularised in Korea

Although this brand was originally founded in England, the countryside lifestyle brand’s take on ballet flats and casual sneakers has garnered a significant presence in Korea. The brand’s durable, stylish outerwear, shoes and accessories can all be spotted on all the cool girls of Seoul, making it an unofficial entry on the Korean clothing brands for your radar.

Rockfish Weatherwear, G/F, No.89 Percival St., Causeway Bay, Hong Kong (opening Monday, 5 October 2025)
Rockfish Weatherwear, Shop 402, L4, K11 MUSEA,Tsim Sha Tsui, Hong Kong

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Marithé François Girbaud — A label with French roots and Seoul style

Although Marithé François Girbaud hails from France, its massive popularity in South Korea can be explained by the brand’s acquisition by South Korean fashion company Layer Co. in 2019. Since then, the brand has been revamped with updated designs and high-profile collaborations with Korean celebrities. Its lineup — from logo T-shirts and casual wear to stylish accessories — has become a go-to for Korean street fashion enthusiasts.

Marithé + François Girbaud, 16 Pak Sha Rd, Causeway Bay, Hong Kong 
Marithé + François Girbaud, Shop OT 305B & 306, Level 3, Ocean Terminal, Harbour City, 3-27 Canton Rd, Tsim Sha Tsui
Marithé + François Girbaud, Shop 06-08, L6, Langham Place, 8 Argyle St, Mong Kok, Hong Kong

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MLB Korea — American baseball aesthetics into a trendy lifestyle brand

Loved by stars like EXO, Suzy and Aespa’s Karina, MLB Korea is your go-to for sporty and athletic-inspired apparel. The South Korean brand takes classic American baseball aesthetics and transforms them into trendy, everyday streetwear. Its youthful, sporty and fun designs have made it a favourite among fashion-forward fans across Asia.

MLB Korea, various locations across Hong Kong

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Stylenanda — Longstanding and trusted source for women’s streetwear

One of the OGs of Korean fashion, Stylenanda is the ultimate mix of girly streetwear. Initially an online boutique, the label’s rapid expansion has led to its edgy and youthful aesthetic being popularised on the streets of Seoul and beyond!

Sassy Tip: The brand’s sister beauty line, 3CE, offers equally very pretty, quality makeup at its standalone store in Causeway Bay.

Stylenanda, available at select stockists

3CE, Shop B223C, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong

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Top Multi-Brand Stores Carrying Korean Clothing in Hong Kong

HBX — Hypebeast’s global fashion and lifestyle retailer

Offering a diverse range of international brands, HBX’s curated selection brings popular Korean labels under one roof. From the American-inspired cool-girl label Glowny (a Sassy fave!) to Dain Kim’s second brand DEINET, to the viral brand Praying, plus collaborations among some of the trendiest names in fashion, HBX has become a must-visit destination for streetwear and fashion lovers.

HBX, Hysan Place, Shop 313-315, 3/F Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong, hbx.com/women

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D-mop — A multibrand Korean clothing shop with global streetwear trends

D-Mop is a stellar destination for streetwear and contemporary fashion in Hong Kong. Here, you can find Korean brands such as Andersson Bell, ADER ERROR and thisisneverthat, alongside other popular Japanese and Asian labels.

D-mop, various locations across Hong Kong, www.d-mop.com

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Harvey Nichols — Luxury international fashion brands

Renowned for its luxury offerings and stock of Western high-end brands, the store occasionally stocks select Korean designers, such as Songzio and WOOYOUNGMI.

Harvey Nichols, Pacific Place, 88 Queensway, Hong Kong, www.harveynichols.com

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JUICESTORE — Multi-label store aimed to bridge Eastern and Western cultures

Founded by CLOT’s Edison Chen in 2003, JUICESTORE is a cornerstone of Hong Kong’s streetwear scene. Offering a curated selection of contemporary brands, including Korean labels such as thisisneverthat, Thug Club and YESEYESEE, JUICESTORE is a popular choice among streetwear enthusiasts! But note, its collection leans menswear-heavy and is ideal for the oversized look!

JUICESTORE, various locations across Hong Kong, juicestore.com

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I.T — Hong Kong concept store for trendy Asian clothing

I.T Group’s stores often feature brands already mentioned, such as Stylenanda and MLB Korea, making it a one-stop shop for trend-savvy shoppers. Their curated Korean sections and seasonal sales also make it easy to snag both casual streetwear and statement pieces from international brands such as Acne Studios and CDG at an affordable price!

Sassy Tip: I.T. also has its own outlet in Tung Chung, where you can find curated selections for an even juicier price point!

I.T., Shop 2219-2220, Harbour City, 7-27 Canton Rd, Tsim Sha Tsui, Hong Kong
EXI.T, One Hysan Avenue, Shop B1, Basement, 1 Hysan Ave, Causeway Bay, Hong Kong
I.T Orange Forest, L2, The ONE, 100 Nathan Rd, Tsim Sha Tsui, Hong Kong, hk.iteshop.com

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Lane Crawford —  Popular luxury department store stocked with international labels

For a more high-fashion Korean fix, Lane Crawford stocks labels like Andersson Bell, We11done and Mardi Mercredi alongside international designers, such as Maison Margiela and The Row. While the selection is tastefully curated and well-organised, expect a higher price tag to match!

Lane Crawford, various locations across Hong Kong, www.lanecrawford.com.hk

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