Local Clean, Vegan & Sustainable Beauty Brands We Love

Good for the planet and good for your skin? Count us in! Shop these local clean, vegan and sustainable beauty brands for ethical makeup, skin & body care.

Looking to shop local? Your daily skincare and beauty routine is a great place to start! By prioritising Hong Kong brands with a conscience, you’re saying “no” to animal testing and “yes” to a more eco-friendly way of living. Along with sustainable fashion houses and affordable beauty suppliers, we’ve rounded up 15 homegrown Hong Kong clean beauty brands so you can pamper yourself while supporting local businesses.

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Pretti5 — Clean and vegan local skincare brand

Infused with ingredients used in Traditional Chinese Medicine and made in Japanese labs, Botanic Pretti5 is the perfect blend of Eastern adaptogens and Western skincare technologies. The cruelty-free skincare brand prioritises herbal ingredients that are beneficial for our skin to create low-irritant and non-comedogenic products, with zero animal by-products and testing. Plus, its minimal packaging is completely recyclable and looks good on your shelf.

Our pick: The advanced hyaluronic serum, tailored for dry and sensitive skin but suitable for everyone — packed with 12 botanicals, vitamin B3, provitamin B5 and, of course, hyaluronic acid. You can shop its products online and at Sephora Hong Kong.

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Skin Need — Clean, vegan and cruelty-free skincare brand

Formulated by chemist Christal Leung (and sister brand to B.Y.O.B), Skin Need is California-made and Hong Kong-based. Focusing on botanical sources and high-tech deliveries, this clean skincare brand is for those with super sensitive skin who want to skip out on synthetic fragrances and denatured alcohol. Plus, it’s cruelty-free!

Our pick: The alcohol-free light toner, formulated with goji berries and red dates which provide nutrients and gently exfoliate the skin. You can shop products at its Causeway Bay flagship store, online and at Sephora Hong Kong.

Skin Need (Times Square Flagship) B245, B/2, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong

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Odriem — Plant-based and cruelty-free skincare specialist

Minimal yet mighty – that’s the name of the game with Odriem, one of Hong Kong’s hottest clean beauty brands. Founded by skincare specialist Yuki Wong, this salon-grade collection redefines healthy skin with vegan, scientifically backed formulas that pack a serious punch. With a focus on versatility and maintaining a healthy skin barrier, Odriem’s entire range is designed to cater to any and all skin types. And how can we resist all its chic packaging?

Our pick: The star (pun intended) of the show is definitely the Star Aura Cleansing Balm, a gentle and effective makeup remover that leaves skin purified and nourished.  You can shop its products online and at Weirdo Beauty locations.

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Schnique from SLU Beauty — Natural plant-derived vegan skincare suitable for sensitive skin

For those seeking fuss-free, quality skincare, SLU Beauty’s in-house vegan skincare brand, Schnique, is crafted in Germany using pure, botanical extracts. Every formula is rooted in the power of plants — natural, additive-free and gentle enough for even the most sensitive skin. Every plant-derived ingredient is formulated to be infused perfectly with active botanicals, leaving skin deeply hydrated, soothed and radiant.

Sassy Tip: For the full Schnique experience, don’t miss SLU Beauty’s retail store in Tsim Sha Tsui — a serene space where you can discover the brand in person, and unwind with a bespoke facial treatment!

Enjoy 5% off all Schnique products with code SCHSASSY (valid until Sunday, 1 November, 2026).

SLU Beauty, Shop 120, K11 Art Mall, 18 Hanoi Road, Tsim Sha Tsui, Hong Kong, 9017 5776, slubeauty.com, Instagram: @shelookup_slu

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Woke Up Like This — Homegrown cruelty-free beauty brand

Made in California but born in Hong Kong, Woke Up Like This is the brainchild of BFFs and cosmetic fanatics Jenn Lam and Tawnia Lai. When the two realised just how many harmful toxins were lurking in mainstream makeup products, they knew they had to take matters into their own hands. Enter WULT – a collection of nourishing lip oils, mineral concealers and hydrating face tints that are not only a joy to use but also totally safe for your skin.

Our pick: The nourishing lip oils’ glossy formulas melt onto lips like a silky dream, transforming them into smoother, plumper, gleaming works of art. You can shop products online.

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Coconut Matter — Vegan and sustainable deodorants, lip balms & more

Founded in 2015, nature-focused Coconut Matter uses organic, fair-trade virgin coconut oil as the core ingredient in all its products, which are hand-pressed in the Solomon Islands. The brand also provides a livelihood for local communities while also protecting their rainforests and natural habitat. And, this local sustainable brand disrupts traditional single-use plastic packaging with biodegradable cardboard or reusable glassware.

Our pick: The prebiotic, vegan-friendly and toxin-free deodorants, perfect for our city’s hot and humid summers. You can shop products online and at its location in Wong Chuk Hang.

Coconut Matter, 12B, 12/F, Block 2, Kingley Industrial Building, 33 Yip Kan Street, Wong Chuk Hang, Hong Kong, www.coconutmatter.com

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Bathe to Basics — Clean and organic bath and body products

Skincare, bath and body brand Bathe to Basics is committed to making all-natural products for everyone, made right here in Hong Kong courtesy of its PMQ workshop space. Officially established in 2011, this clean and organic brand is formulated with modern science while staying true to its cruelty-free and eco-friendly values: it only uses vegetable oils and plant butters (like shea butter) in all of its products, is toxin-free and biodegradable in water.

Our pick: The bestselling cream bar soaps, mild yet moisturising and made with a special cold process method that keeps the product below 40 degrees to retain the nutrients and active properties of the ingredients. You can shop products online and at its branches throughout Hong Kong.

Bathe to Basics, S404, 4/F, Block A, PMQ, 35 Aberdeen Street, Central, Hong Kong, 2858 8135

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B.Y.O.B. — Vegan and eco-certified, tailored skincare products

This local brand isn’t just about giving you great skin, it’s about empowering you to take your beauty routine into your own hands. The brains behind B.Y.O.B., cosmetic scientist Christal Leung (and sister brand of Skin Need), wasn’t content with the one-size-fits-all approach that dominates the mainstream beauty market. Instead, BYOB allows you to start custom-crafting your perfect routine.Formulated in Leung’s very own GMP-certified Hong Kong lab, these vegan and eco-certified products are tailored to your unique skin type and concerns.

Our pick: The soft lather gel cleanser; bubbly and milky, it’s a refreshing and purifying jelly that froths up to a moderate foam. You can shop products online.

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Natasha Moor Cosmetics — Paraben, sulfate and cruelty-free makeup

When award-winning Hong Kong-based makeup artist Natasha Moor found herself having to mix and match different shades of lipstick to get the perfect colours for her clients, she decided to take the plunge and make her own shades — creating Natasha Moor Cosmetics. Every product in each collection is cruelty-, paraben- and sulfate-free. And, as part of its #DoMoor campaign, a percentage of sales from all lipsticks go towards supporting victims of domestic abuse around the world.

Our pick: The molten matte liquid lipstick, packed with vitamin E for hydration and promising up to 12 hours of staying power. You can shop products online or at Sephora Hong Kong.

Read More: Team Sassy’s Guide To The Perfect Red Lip

RARE SkinFuel — Natural and organic anti-ageing skincare range

Founded by Hong Kong entrepreneur Michelle Chen, RARE SkinFuel is a natural anti-ageing skincare range that aims to give women the confidence to show their bare skin without fear. All products are made from certified organic and native Australian ingredients, using a complex heat-free cold press blending procedure that enables the finished product to retain nutritious goodness. The brand is committed to a cruelty-free process and opts for infinitely recyclable PET packaging to ensure max sustainability.

Our pick: The lightweight yet deeply penetrating Daily Glow Facial Oil, packed with all natural anti-ageing ingredients. You can shop products online and at select locations and retailers throughout Hong Kong.

RARE SkinFuel, Shop 309, 3/F, Landmark Atrium, 15 Queen’s Road Central, Central, Hong Kong, 2866 8689

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Purearth — Sustainable and vegan Ayurvedic skincare

Purearth takes inspiration from Ayurvedic alternative medicine, harnessing the power of sustainably wild-harvested, organic and natural botanicals. The bestselling (but perpetually sold out) Mitti Raw Honey Masque, a brightening concoction made with raw organic honey and antioxidant cacao folded into high-performance clay, is a firm favourite of Team Sassy. Purearth began in Hong Kong but makes every effort to give back to the global community through its Pure Purpose Foundation, which includes projects like an eco-toilet initiative that provides safe sanitation spaces for women and girls in the Himalayas and in Maharashtra, India.

Our pick: This 100% pure wild seaberry supercritical oil that’s responsibly hand-harvested by Ladakhi women at over 13,000 feet! You can shop products online and at select locations and retailers throughout Hong Kong.

Purearth, Unit B, Room G, 2/F, E Tat Building, 4 Heung Yip Street, Wong Chuk Hang, Hong Kong, 6080 0045, www.purearth.asia

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Zero Yet 100 — Vegan and toxin-free deodorants, body scrubs & more

Founded by Anita Patel and Sheetal Avlani, Zero Yet 100 specialises in gender-neutral, toxin-free beauty products. On a mission to provide a healthy alternative to the chemicals ingested when using commercial brands, this Hong Kong-based pick formulates its products with a range of natural ingredients, including shea butter, coconut oil, and aloe vera. As a bonus, Zero Yet 100 also uses recyclable packaging, making it the perfect low-waste beauty and skincare solution.

Our pick: The super cute non-sticky and long-lasting all-natural deodorants! You can shop products online and at select retailers across Hong Kong.

Zero Yet 100, www.zeroyet100.com

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GLOHS — Natural and organic skincare

When GLOHS founder Giselle Lee was diagnosed with breast cancer in 2015, she had no idea it would lead her down the path of natural, plant-based remedies. But after dealing with the harsh side effects of her treatments, she realised just how many harmful chemicals were lurking in her everyday skincare. So she took matters into her own hands, diving deep into the world of minerals, essential oils and herbal ingredients. The result? A line of products that use only the good stuff – such as organic Manuka honey, chia seeds, chamomile and lavender.

Our pick: GLOHS’ Night Cream and Overnight Hydrating Gel Mask are skincare essentials that’ll have you glowing with Korean glass skin. You can shop products on the brand’s website.

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La Thea — Products containing the famous Bulgarian rose Damascena

Bulgarian Damask Rose is at the heart of La Thea, a local brand that’s all about celebrating your natural radiance. Inspired by the founder’s grandmother, an avid herbalist, La Thea combines traditional knowledge with modern science to create products that hydrate, rejuvenate and nourish sensitive skin. The brand’s mission is simple: to inspire self-love and embrace natural beauty.

Our Pick: La Thea’s Rose Water Natural Face Toner is a game-changer for those with sensitive skin, as it not only regenerates and calms the complexion but also preps the skin for better absorption of your favourite serums and moisturisers. You can shop products on the brand’s website.

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INUF Breakfast Club — 100% natural skincare with Tsim Sha Tsui flaship

Mindful lifestyle concept INUF Breakfast Club’s in-house skincare brand INUF Responsible Skincare is homegrown, eco-friendly and 100% natural. Founder Olive Wong Chui is committed to creating socially conscious vegan and cruelty-free skincare that actually works, stocking products that are free from toxins and chemicals and are never tested on animals. If you’re ever feeling crafty, head over to its Green Beauty Bar where you can make your own natural face or body scrub.

Our pick: The bestselling HYDRATION: B5 + NMN Power Serum with pure hyaluronic acid that delivers both immediate hydration and rehydration over time. You can shop products online and at select locations throughout Hong Kong.

I Never Use Foundation Breakfast Club (Flagship), 21/F Penthouse, MW Plaza 40 Kimberley Road,
Tsim Sha Tsui, Kowloon, Hong Kong, 3904 0390, Whatsapp: 5633 8189

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Shop International Clean Beauty Brands In HK — Drunk Elephant, Tatcha & More

And you can always shop global clean, vegan and sustainable beauty brands that make every effort to be eco-conscious and friendly, and ethical. To make that tiny difference where you can, try to browse in-person to avoid an additional shipping-produced carbon footprint.

• All Aesop products are vegan and cruelty-free, not testing both its formulations or ingredients on animals.
• BEYORG stocks natural and organic beauty products and brands, including AORskincare and more.
• iHerb is home to a few eco-friendly beauty brands, including 100% vegan and cruelty-free brands Pixi Beauty and EcoTools.
• LUSH is a Sassy favourite, with fresh handmade cosmetics that range from shower jellies to bath bombs, creams and scrubs, toothpaste tablets and more — all-natural, vegan, cruelty-free and feature little to no packaging.
• Lane Crawford stocks cruelty-free brands Tatcha and Charlotte Tilbury, both of which carry vegan options.
• Sephora Hong Kong is home to many vegan and cruelty-free brands, including AMUSE, bareMinerals, Biossance, Drunk Elephant, Fenty Skin, Herbivore Botanicals, Hourglass, Sunday Riley, and The Ordinary to name a few!
• The Spa at Four Seasons Hotel Hong Kong stocks Igane, a clean, sustainable beauty brand originating from the Azores archipelago.
• Zero-waste store Slowood stocks sustainable and cruelty-free brands like AROMATICA, SALT & STONE, AOTEA, and Davines.
• 10/10 HOPE stocks, in its own words, “niche and ingenious brands from all over the world”, so you’re bound to find tons of nature-focused cruelty-free and vegan beauty here! One of our favourites is Grown Alchemist, which uses active botanicals and advanced peptides to target the root causes of aging.